Undergraduate Programme - Bachelor's Degree

These 3-year undergraduate programmes are primarily designed for students who wish to pursue a career in the fashion industry. They are also intended for students working in Communications, Marketing, Sales, Styling, Events and Business, to name but a few. They thus provide a comprehensive 1st cycle curriculum. They also enable students to acquire all the knowledge and skills needed to practise a profession in their chosen field. In addition, they include 54 weeks of work experience over a 3-year period. Finally, these programmes are available in Paris and through E-Learning (distance learning). 

We are not currently in a position to publish specific performance indicator results. However, we undertake to publish the following rates as soon as they become available: the graduation rate (apprentice, undergraduate, and sandwich courses) for professional diplomas or qualifications; the apprenticeship success rate for professional qualifications; the proportion of students continuing their studies; the drop-out rate during the course; the employment rate within 6 months for graduates of the establishment concerned, after completing the training provided, the value the establishment brings and the rate of apprenticeship contract terminated. 

The Bachelor’s degree course in Fashion Business provides students with an understanding of the challenges the Fashion industry faces today and offers a cross-disciplinary vision. 

It enables students to explore the values that make up the DNA of a fashion company and promote it through tailored communications and an effective marketing strategy. Because the world of fashion is constantly evolving, the programme covers both tried-and-tested techniques from the past and innovative, forward-looking approaches. A cultural, historical, economic and sociological perspective enables students to understand how trends emerge in different countries, in order to optimise sales strategies. 

Businesses in the Fashion and Luxury sector need Communications and Marketing Managers who are experts in the industry, well-versed in new trends and technologies, and capable of making strategic and operational decisions. 

The Bachelor’s in Fashion Communications & Marketing course trains future managers. Event Management, coordinating press campaigns, optimising a brand’s online visibility, developing an appropriate multi-channel distribution strategy and building a brand identity are just some of the fundamental skills needed to excel in these constantly evolving professions. 

The Bachelor’s degree in Luxury Management prepares students for the demands of the Luxury industry and enables them to specialise in one of its thriving sectors. 

Students are introduced to the communication and marketing techniques specific to this highly regulated environment. After an introduction to the different luxury sectors, the latest trends and the key players, they can then develop real expertise in the various fields of luxury, where excellence is paramount. From Jewellery and Timepieces to Haute Couture and Leather Goods, these prestigious sectors are all covered in depth. The course teaches you about quality requirements, the essential elements of branding and the pivotal role that outstanding customer service has to play. 

The Bachelor’s degree in Fashion Art Direction & Styling is a dual-competency qualification. 

It enables students to learn how to convey an emotion, a feeling or a concept using the most suitable visual medium, and to assess how it is perceived by the target audience. They become the architect of the image and the custodian of the values conveyed by a brand. After gaining a solid background in styling (styling excluding clothing design), this course aims to explore the various areas of the Fashion industry where managing the creative process is key to the profession. Students are encouraged to develop their own ideas and experiences in producing a wide array of visual content, including fashion editorials, viral videos, brand image and makeover projects, interactive campaigns, print advertising and social media material.