Overview
The Bachelor’s degree in Fashion Art Direction & Styling is a dual-competency qualification. It enables students to learn how to convey an emotion, a feeling or a concept using the most suitable visual medium, and to assess how it is perceived by the target audience. The student becomes the architect of the image and the custodian of the values conveyed by a brand.
Description
After gaining a solid background in styling (styling excluding clothing design), this 3-year course aims to explore the various areas of the Fashion industry where managing the creative process is key to the profession. Students are encouraged to develop their own ideas and experiences in producing a wide array of visual content, including fashion editorials, viral videos, brand image and makeover projects, interactive campaigns, print advertising and social media material.
Several work placement periods are included in the Fashion Art Direction & Styling Bachelor’s programme during Fashion Week and throughout the course. Depending on the year and the student’s experience, they will be given several assignments related to their studies and career objectives.
- Bachelor’s degree 1st year: Two one-week internships (Fashion Week) and one 2-month work placement from April to June.
- Bachelor’s 2nd year: A one-week work placement (Fashion Week) and a 4-month work placement from March to June
- Bachelor’s 3rd year: A 6-month work placement from January to June
Objectives
- Understanding a fashion brand and its DNA
- Analysing trends, market developments and competitors’ activities
- Integrating and fostering creative thinking and analytical skills
- Developing expertise in brand image creation
- Building knowledge of materials and visual communication techniques
- Assessing a fashion design project’s background and requirements
- Managing and tracking the production of a fashion project
- Devising and putting forward working hypotheses for a fashion design project
- Developing collaborations and communications within a team
- Using leadership skills to promote team management
- Providing artistic direction for a fashion show, magazine or event
- Communicating the right message visually, at the right time, to the right target audience
- Developing the creative and critical mind
Process
- First-year Bachelor’s degree: Post-bac admission or equivalent
- BTS or a level 5 RNCP qualification in Applied Arts or a related field.
- A good command of graphic design software.
- A sound knowledge of visual arts and graphic design.
- Second-year Bachelor’s degree: Admission after validating the first year (60 ECTS) and a Fashion Foundation course
- Third-year Bachelor’s degree: Admission after a validating two year (120 ECTS) and a Fashion Foundation course
- Initial training
- Continuous studies
- Online/Distance learning
- Work-related training (apprenticeship/professional training contract) from the third year onwards
Next academic year:
Bachelor’s degree: Sept/Oct 2025
The programme runs over three academic years
Classes are taught over 4 days a week
The 3rd year of the course can be taken as a sandwich course with distance learning only.
- Continuous assessment
- Part-time
- Project
- Dissertation and oral presentation
- Community service
- A minimum of 10/20 must be obtained for each of these criteria and for each course unit
- No partial validation of skill modules
Validation of the four skill modules is a prerequisite for obtaining certification.
- Bachelor’s degree in Fashion Art Direction & Styling
- Bac+3
- 180 ECTS
- The qualification provides access to the Master’s degree in Fashion Art & Event Director.
Make an appointment for an information call now, according to your availability on the EIDM admissions team calendar.
Courses
Careers
The Communications Manager assists the Head of Communications in setting up visibility/awareness campaigns for a business.
A Junior Artistic Director is responsible for the creative vision of a project or brand.
A Fashion Event Planner is responsible for planning fashion events, such as runway shows, cocktail parties and press parties.
A Stylist is responsible for spotting, predicting and identifying trends.
Constantly on the lookout, a Trend Forecaster or Trend Analyst is responsible for studying market and competitive trends.
A Visual Merchandiser designs and produces the decor and layout of shop windows, sales areas and displays.
Each year, EIDM students organise a major professional project: organising a fashion show, creating a magazine, opening a pop-up store, creating a brand, directing an event, etc. It’s a high-level professional experience that puts the emphasis on creativity, imagination and investment. To give the best of yourself!
We promote the careers of our alumni on an internal platform that lists all our former graduates and current students, providing a direct link between all members of the EIDM community: Access to online job offers. Student recruitment. Setting up conferences to present careers. Participation in exam juries.