Overview Overview
Objectives Objectives
Process Process
Courses Courses
Admissions Admissions
Careers Careers
Student projects Student projects
FAQ FAQ
Student testimonials Student testimonials

Overview

The Bachelor’s degree in Fashion Business is a 3-year course that enables students to explore the values that make up the DNA of a fashion company and promote it through tailored communications and an effective marketing strategy.

Description

Because the world of fashion is constantly evolving, the programme covers both tried-and-tested techniques from the past and innovative, forward-looking approaches. A cultural, historical, economic and sociological perspective enables students to understand how trends emerge in different countries, in order to optimise sales strategies. International placements are available in the third year of the Bachelor’s programme. Under this option, students can attend LIM College in New York or UOWD in Dubai for one semester, or one of our European partner universities for one semester as part of the Erasmus+ programme. Students will then receive a scholarship. An optional seminar abroad is also available each year.

The Bachelor’s in Fashion Business programme includes a number of work placement phases, ranging from one week during Fashion Week to 6 consecutive months in the third year. Depending on the year and the student’s experience, they will be given several assignments related to their studies and career objectives.

  • Bachelor’s degree 1st year: Two one-week internships (Fashion Week) and one 2-month work placement from April to June
  • Bachelor’s 2nd year: A one-week work placement (Fashion Week) and a 4-month work placement from March to June
  • Bachelor’s 3rd year: A 6-month work placement from January to June

Objectives

  • Analyse trends and market demand in the Fashion & Luxury sector
  • Gain a 360-degree view of business practices in the Fashion & Luxury sector
  • Develop and implement corporate strategy in the Fashion & Luxury industry
  • Coordinate Human Resources, Finance and Logistics to develop business plans in the Fashion & Luxury sector
  • Develop brand strategy in the Fashion & Luxury sector
  • Developing strategic partnerships in the Fashion & Luxury sector
  • Assess the potential of a product by measuring changes in the Fashion & Luxury market
  • Develop and implement a marketing and sales strategy for Fashion & Luxury products or services
  • Manage projects within the Fashion & Luxury sector and determine marketing and sales activities
  • Manage a sustainable supply chain within the Fashion & Luxury sector

Process

Prerequisite
  • First-year Bachelor’s degree: Post-bac admission or equivalent (diploma or level 4 qualification)
  • Second-year Bachelor’s degree: Admission after validating the first year (60 ECTS) and a Fashion Foundation course
  • Third-year Bachelor’s degree: Admission after a validating two year (120 ECTS) and a Fashion Foundation course
Accessibility
  • Initial training
  • Continuous studies
  • Online/Distance learning
  • Work-related training (apprenticeship/professional training contract) from the third year onwards
Start dates

Next academic year:

Bachelor’s degree: Sept/Oct 2024

Duration

The programme runs over three academic years

Rythm

Classes are taught over 4 days a week

The 3rd year of the course can be taken as a sandwich course with distance learning only.

Cost
  • Administrative fees: €350
  • Plan A (one-off payment): €8,990
  • Plan B (payment in three instalments):  Initial instalment of €3,000 then two subsequent instalments
  • Plan C (payment in six instalments): Initial instalment of €3,000 then five subsequent instalments
  • Distance learning: €7,990 (plan A only)

 

*Offer subject to conditions, cannot be combined with other current offers, not retrospective, valid from 16/10/2023 to 01/03/2024 inclusive, reserved for students wishing to enrol in the 1st year of a Bachelor’s degree at EIDM for the September 2024 academic year. This price includes tuition fees for the 2024/25 academic year. A €350 registration fee is required for all enrolments.  List of EIDM schools included in this offer: Paris, Lille, Nice, and Madrid.

Validation
  • Continuous assessment
  • Part-time
  • Project
  • Dissertation and oral presentation
  • Community service
  • A minimum of 10/20 must be obtained for each of these criteria and for each course unit.
  • No partial validation of skill modules

To obtain certification, candidates must pass the four skill modules, as well as a transversal test that covers all modules: a professional portfolio and oral presentation.

Diplomas
  • Bachelor’s degree in Fashion Business
  • Bac+3
  • 180 ECTS
  • The qualification provides access to the Master’s degree in Fashion & Luxury Management.
Book a call

Make an appointment for an information call now, according to your availability on the EIDM admissions team calendar.

Courses

Year 1/Project - Producing a fashion show
Personal branding Consultant
Introduction to Human Resources
Sales & negotiation techniques
Commercialisation
Influences sociétales et culturelles dans la mode
Histoire des marques et des créateurs
Économie de la mode
La mode à l’international
Tendances
Communication 360°
Introduction au Marketing
Gestion
Fashion Merchandising
Achats & Sourcing
Anglais
PAO - Photoshop
Soft skills
Masterclass & sorties
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Year 2/Project - Producing a magazine
Market research
Setting up a company
International trade
E-commerce
Influences sociétales et culturelles dans la mode
Histoire de la mode contemporaine
Droit des contrats et des marques
Stratégie de communication
Marketing avancé
Marketing digital Comptabilité
Fashion Merchandising
Visual Merchandising
Achats & Sourcing
Anglais
PAO - InDesign
Soft skills Masterclass & sorties
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Year 3/Project - Creating a Pop-Up Store
Corporate finance and business planning
Corporate law
Human Resources Management
Gestion des actions commerciales
Fashion Retail Management
Stratégie des entreprises
International Project Management
Sourcing Responsable
New business models
La mode responsable
Fashion Brand Management
Histoire de l’art et de la mode
Environnement professionnel
Anglais+TOEIC
PAO - Illustrator
Masterclass & sorties
Soft skills
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Opening of the Admissions procedure

Find out more about our Admissions procedure and apply now!

Careers

Buyer

 A buyer’s key role is to discover, test, select and negotiate raw materials and end products in line with a brand’s image.

Brand Manager

A Junior Brand Manager assists with defining, creating and marketing a brand.

Business Developer

Acting as a business generator, a Business Developer plays a key role in acquiring and developing customer portfolios.

Marketing Manager

A Junior Marketing Manager provides support to management in the deployment of a brand’s marketing initiatives.

Retail Manager

A Retail Manager assists with stock management and monitoring.

Learning by doing

Chaque année, les étudiants de l’EIDM organisent un projet professionnel d’envergure : organisation d’un défilé, création d’un magazine, ouverture d’un pop-up store, création d’une marque, direction d’un évènement… Une expérience professionnelle de haut niveau qui met l’accent sur la créativité, l’imagination et l’investissement. Pour donner le meilleur de soi-même !

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Success Story

Nous valorisons le parcours de nos alumni sur une plateforme interne qui répertorie tous nos anciens diplômés et nos étudiants actuels, cela permet un lien direct entre tous les membres de la communauté EIDM : Accès aux offres d’emploi en ligne. Recrutement d’étudiants. Mise en place de conférences de présentation des métiers. Participation aux jurys de soutenance.

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The campuses

FAQ

Student testimonials

How do you get a work placement at Armani?
Marie-Eléonore shares her experience!
Cursus Fashion Business : Interview de Marion
Marion, étudiante en Bachelor 1 Fashion Business, nous partage en exclusivité son expérience dans son cursus.
News