Overview
The Bachelor’s degree in Fashion Communication & Marketing is a dual-competency qualification. The course trains future managers in events management, press relations, optimising a brand’s online visibility, developing an appropriate multi-channel distribution strategy and building a brand identity.
Description
International placements are available in the third year of the Bachelor’s programme. Under this option, students can attend LIM College in New York or UOWD in Dubai for one semester, or one of our European partner universities for one semester as part of the Erasmus+ programme. Students will then receive a scholarship. An optional seminar abroad is also available each year.
The Bachelor’s in Fashion Communications & Marketing programme includes a number of work placement phases, ranging from one week during Fashion Week to 6 consecutive months in the third year. Depending on the year and the student’s experience, they will be given several assignments related to their studies and career objectives.
- Bachelor’s degree 1st year: Two one-week internships (Fashion Week) and one 2-month work placement from April to June.
- Bachelor’s 2nd year: A one-week work placement (Fashion Week) and a 4-month work placement from March to June
- Bachelor’s 3rd year: A 6-month work placement from January to June
Objectives
- Understand how to conceptualise an idea, present it and develop it in visual terms, whilst keeping within time, budget and media constraints
- Develop a marketing communications plan that includes expertise in digital marketing tools, online and offline distribution and an events strategy
- Build a community and brand awareness
- Develop and implement a marketing and sales strategy
- Create and implement marketing and sales initiatives
- Manage projects and determine marketing and sales activities
- Ensuring customer satisfaction with a view to boosting the company’s economic development
- Coordinate Human Resources, Finance and Logistics to develop business plans
- Monitor and report on results
Process
- First-year Bachelor’s degree: Post-bac admission or equivalent (diploma or level 4 qualification)
- Second-year Bachelor’s degree: Admission after validating the first year (60 ECTS) and a Fashion Foundation course
- Third-year Bachelor’s degree: Admission after a validating two year (120 ECTS) and a Fashion Foundation course
- Initial training
- Continuous studies
- Online/Distance learning
- Work-related training (apprenticeship/professional training contract) from the third year onwards
Next academic year:
Bachelor’s degree: Sept/Oct 2025
The programme runs over three academic years
Classes are taught over 4 days a week
The 3rd year of the course can be taken as a sandwich course with distance learning only.
- Continuous assessment
- Part-time
- Project
- Dissertation and oral presentation
- Community service
- A minimum of 10/20 must be obtained for each of these criteria and for each course unit.
- No partial validation of skill modules
To obtain certification, candidates must pass the four skill modules, as well as a transversal test that covers all modules: a professional portfolio and oral presentation.
- Bachelor’s degree in Fashion Communication & Marketing
- Bac+3
- 180 ECTS
- “Marketing and Sales Development Officer” registered with the RNCP by CDE FEDE FRANCE, Level 6, NSF 312 (Decision date: 25-04-2022). RNCP file no. 36374
- The qualification provides access to the Master’s degree in Fashion Art & Event Director.
Make an appointment for an information call now, according to your availability on the EIDM admissions team calendar.
Courses
Careers
Working in constant contact with the media, a Press Officer’s role is to promote and publicise a company or brand.
A Junior Product Manager is responsible for monitoring a product or range of products throughout its life cycle.
A Junior Event Manager is responsible for assisting with all event-related activities.
The Communications Manager assists the Head of Communications in setting up visibility/awareness campaigns for a business.
Creative and in touch with emerging trends, the Community Manager is responsible for managing and promoting a company’s brand image on social media platforms.
As a mouthpiece on social media, an influencer’s high profile/community transform them into an ambassador for a brand.
Constantly on the lookout for the latest trends and news, a Fashion Journalist writes articles for specialist magazines, blogs and various media.
A Junior Marketing Manager provides support to management in the deployment of a brand’s marketing initiatives.
Each year, EIDM students organise a major professional project: organising a fashion show, creating a magazine, opening a pop-up store, creating a brand, directing an event, etc. It’s a high-level professional experience that puts the emphasis on creativity, imagination and investment. To give the best of yourself!
We promote the careers of our alumni on an internal platform that lists all our former graduates and current students, providing a direct link between all members of the EIDM community: Access to online job offers. Student recruitment. Setting up conferences to present careers. Participation in exam juries.