Overview
The 3-year Bachelor’s degree in Luxury Management provides students with an understanding of the challenges facing the Luxury industry today and a 360° view of this constantly expanding sector.
Description
After an introduction to the different luxury sectors, the latest trends and the key players, they can then develop real expertise in the various fields of luxury, where excellence is paramount. From Jewellery and Timepieces to Haute Couture and Leather Goods, these prestigious sectors are all covered in depth. The course teaches you about quality requirements, the essential elements of branding and the pivotal role that outstanding customer service has to play.
Under this option, students can attend LIM College in New York or UOWD in Dubai for one semester, or one of our European partner universities for one semester as part of the Erasmus+ programme. Students will then receive a scholarship. An optional seminar abroad is also available each year.
The Bachelor’s in Luxury Management programme includes a number of work placement phases, ranging from one week during Fashion Week to 6 consecutive months in the third year. Depending on the year and the student’s experience, they will be given several assignments related to their studies and career objectives.
- Bachelor’s degree 1st year: Two one-week internships (Fashion Week) and one 2-month work placement from April to June.
- Bachelor’s 2nd year: A one-week work placement (Fashion Week) and a 4-month work placement from March to June
- Bachelor’s 3rd year: A 6-month work placement from January to June
Objectives
- Plan and coordinate appropriate marketing campaigns
- Gain an understanding of the world of luxury goods and the importance of providing outstanding customer service
- Understand how savoir-faire and interpersonal skills work together in the world of Luxury
- Develop and implement a marketing and sales strategy
- Create and implement marketing and sales initiatives
- Manage projects and determine marketing and sales activities
- Ensuring customer satisfaction with a view to boosting the company’s economic development
- Coordinate Human Resources, Finance and Logistics to develop business plans
- Monitor and report on results
Process
- First-year Bachelor’s degree: Post-bac admission or equivalent (diploma or level 4 qualification)
- Second-year Bachelor’s degree: Admission after validating the first year (60 ECTS) and a Fashion Foundation course
- Third-year Bachelor’s degree: Admission after a validating two year (120 ECTS) and a Fashion Foundation course
- Initial training
- Continuous studies
- Online/Distance learning
- Work-related training (apprenticeship/professional training contract) from the third year onwards
Next academic year:
Bachelor’s degree: Sept/Oct 2024
The program runs over three academic years.
Classes are taught over 4 days a week
The 3rd year of the course can be taken as a sandwich course with distance learning only.
- Administrative fees: €350
- Plan A (one-off payment): €8,990
- Plan B (payment in three instalments): Initial instalment of €3,000 then two subsequent instalments
- Plan C (payment in six instalments): Initial instalment of €3,000 then five subsequent instalments
- Distance learning: €7,990 (plan A only)
- Continuous assessment
- Part-time
- Project
- Dissertation and oral presentation
- Community service
- A minimum of 10/20 must be obtained for each of these criteria and for each course unit.
- No partial validation of skill modules
To obtain certification, candidates must pass the four skill modules, as well as a transversal test that covers all modules: a professional portfolio and oral presentation.
- Bachelor’s degree in Luxury Management
- Bac+3
- 180 ECTS
- “Marketing and Sales Development Officer” registered with the RNCP by CDE FEDE FRANCE, Level 6, NSF 312 (Decision date: 25-04-2022). RNCP file no. 36374
- The qualification provides access to the Master’s degree in Fashion & Luxury Management.
Make an appointment for an information call now, according to your availability on the EIDM admissions team calendar.
Courses
Careers
A Junior Brand Manager assists with defining, creating and marketing a brand.
A Sponsorship Manager is responsible for establishing and maintaining effective public relations with all of a brand’s stakeholders, including sponsors and patrons.
A Junior Advertising Manager helps to develop and coordinate advertising campaigns.
A Junior Store Manager is tasked with managing the sales and administration of a small or medium-sized sales outlet and developing its commercial profitability.
Within the Luxury sector, a Product Manager or Junior Product Manager specialises in the life cycle of a luxury product or range of products from concept to sales.
A Visual Merchandiser designs and produces the decor and layout of shop windows, sales areas and displays.
Chaque année, les étudiants de l’EIDM organisent un projet professionnel d’envergure : organisation d’un défilé, création d’un magazine, ouverture d’un pop-up store, création d’une marque, direction d’un évènement… Une expérience professionnelle de haut niveau qui met l’accent sur la créativité, l’imagination et l’investissement. Pour donner le meilleur de soi-même !
Nous valorisons le parcours de nos alumni sur une plateforme interne qui répertorie tous nos anciens diplômés et nos étudiants actuels, cela permet un lien direct entre tous les membres de la communauté EIDM : Accès aux offres d’emploi en ligne. Recrutement d’étudiants. Mise en place de conférences de présentation des métiers. Participation aux jurys de soutenance.